Social Media Calendar
Facebook:
Post 1 Copy:
Let’s dig into (her)story. This #Women’sHistoryMonth, let's learn about Elizabeth Campbell. Campbell stumbled into the world of archeology while living in Twentynine Palms during the 1800's. She devoted her research in the California desert to theories on prehistoric communities. Her work revolutionized the understanding we have of our desert’s history. You can find artifacts dug up by Campbell at Joshua Tree National Park, and read more here: https://www.nps.gov/jotr/learn/historyculture/campbell.htm
Post 1 Time to Post: [Spring, March (Women’s History Month)]
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Post 1 Link: https://www.nps.gov/jotr/learn/historyculture/campbell.htm
Post 1 Explanation: This post is purposed to celebrate Women’s History Month and give recognition to important achievements made by women that have affected Joshua Tree National Park. By promoting the observance of this event, the park would show commitment to supporting women in unconventional lines of work, and the impact they can make. This post will probably attract a wider female audience, as well as younger activist audiences, and would be found under the Women’s History Month hashtag.
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Post 2 Copy:
You don’t need to be Mary Poppins to carry all that you need at Joshua Tree. If your plan is to go backpacking in our backcountry, here are the essentials you’ll need:
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Map and compass
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Your backcountry permit
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About 1 to 2 gallons of water per person per day
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Meals or a stove for cooking.
What are some of your backpacking essentials? For more tips on how to prepare for your trip, visit: https://www.nps.gov/jotr/planyourvisit/backpacking.htm.
Post 2 Time to Post: [Summer Months, June-August]
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Post 2 Link: https://www.nps.gov/jotr/planyourvisit/backpacking.htm
Post 2 Explanation: Starting this post with the reference to Mary Poppins and her bag will attract attention to knowing that packing for a backpacking trip doesn’t have to be overbearing. The intention is to make sure backpackers know what the most important things to carry with them are, and also sparking engagement by asking what their personal essentials for backpacking are. This will also help other backpackers in the comments interact and find new ideas on what they should pack.
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Post 3 Copy:
Views like this don’t need to be translated. If you’re looking for help with Joshua Tree's ranger-led programs however, there are options. For ASL, tactile interpretation, or signed English, contact Joshua Tree National Park in advance so find the best accommodations for you. Joshua Tree rangers strive to provide alternatives to create an inclusive learning environment. Visit and learn.
Post 3 Time to Post: [Spring, May]
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Post 3 Link: https://www.nps.gov/jotr/planyourvisit/deafhearingloss.htm
Post 3 Explanation: The target audience for this post are those that are deaf and hard of hearing that may require certain accommodations for the ranger-led experiences offered at the park. The objective of this post is to promote inclusivity and show audiences the different options provided to include everyone in Joshua Tree's learning experiences.
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Post 4 Copy: They say a picture is worth a thousand words. With Joshua Tree’s artist-in-residence program, you too can explore all of the beauty the national park has to offer and express yourself on a canvas. Artists are welcomed for a four-week stay to focus on their own art and also collaborate with local school children to provide access to the arts. What are you waiting for? Apply now for the next available opportunity.
Post 4 Time to Post: [During application dates; either April or October]
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Post 4 Link: https://www.nps.gov/jotr/getinvolved/supportyourpark/air.htm
Post 4 Explanation: This post starts with “They say a picture is worth a thousand words” to accompany the picture and catch artistic audience’s attention. The objective is to have artists know about the program offered and how they can benefit from it.
Twitter:
Post 5 Copy:
Like Pokémon, you encountered a bighorn sheep. Don’t try to catch it. Admire #JoshuaTree wildlife from afar.
Post 5 Time to Post: [Summer, July]
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Post 5 Link: https://www.nps.gov/jotr/keep-wildlife-wild.htm
Post 5 Explanation: While browsing through Joshua Tree’s Instagram and Twitter, I have realized that those two platforms are particularly casual and appeal to younger audiences in their copy. In this case, I created an analogy regarding Pokémon and the wildlife found in the parks to highlight that animals aren’t domesticated pets to play with, but creatures we should respect. Since oftentimes younger audiences aren’t aware of this, this is why it is targeted to teens and millennials. I used the hashtag for #JoshuaTree to refer to the location of the image.
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Post 6 Copy:
If you look closely, you’ll find two pretty best friends. #ExploreJoshuaTree #Black-ThroatedSparrows
Post 6 Time to Post: [Spring, March]
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Post 6 Link: https://www.nps.gov/jotr/learn/nature/birds.htm
Post 6 Explanation: Since Joshua Tree National Park’s Twitter account is targeted to younger audiences, this post references a popular meme from TikTok about never seeing two pretty best friends. The reference is sure to attract younger audiences, and the hashtags serve to state that the picture was taken in Joshua Tree, and that there is more to explore. The second hashtag serves to identify and educate on the kinds of birds in the photo.
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Post 7 Copy:
I spy … How many #Yucca plants can you see? #ExploreJoshuaTree #YuccaDesert
Post 7 Time to Post: [Winter, December]
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Post 7 Link: https://www.nps.gov/jotr/learn/nature/jtrees.htm
Post 7 Explanation: This post is a simple and fun way to increase engagement. I would expect audiences to comment how many Joshua trees they were able to count and even converse and debate how many there truly are in the photo. This post is an interactive way to show the beauty to explore at Joshua Tree, and the popularity of the yucca.
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Post 8 Copy:
Somewhere, someone is at the gym wishing they could climb the real thing. Show off and climb at #JoshuaTree.
Post 8 Time to Post: [Summer, June]
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Post 8 Link: https://www.nps.gov/jotr/planyourvisit/good_climbing.htm
Post 8 Explanation: I thought the copy for this post was a clever and quirky way to invite adventurers to rock climb at Joshua Tree. It is a reminder that not everyone has access to the amazing rocks like the ones found in the park, and it even incentivizes the idea that one will seem cooler for climbing at Joshua Tree.
Instagram:
Post 9 Copy:
“Look at the stars, look how they shine for you…” – Coldplay.
Stargazing in a desert with no artificial lighting or air pollution is a must-have experience.
Follow our tips at #JoshuaTree for better stargazing and peeking at the Milky Way.
#Stargazing #NightsAtJTree
Post 9 Time to Post: [Summer, July]
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Post 9 Link: https://www.nps.gov/jotr/planyourvisit/stargazing.htm
Post 9 Explanation: The goal of this post is to engage with millennial audiences who will know the reference to Coldplay. Furthermore, this post proposes stargazing as a unique experience that is enhanced by the pollutant-free Joshua Tree National Park. The post tries to attract star-lovers to stargaze from Joshua Tree’s campgrounds, and invites them to learn more on how to plan for it on the park’s website.
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Post 10 Copy:
Would you rather picnic alone, or in the company of a California black bear? You’re better off choosing the first option, so make sure to pack up your trash for proper disposal and avoid interfering with wildlife. #JoshuaTree #KeepWildlifeWild #PackUpYourTrash
Post 10 Time to Post: [Spring, March]
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Post 10 Link: https://www.nps.gov/jotr/planyourvisit/eatingsleeping.htm
Post 10 Explanation: This post starts by creating a dangerous but humorous scenario in order to insist visitors pick up their trash when camping at Joshua Tree. The post serves to not only explain to new visitors what their expected behaviors are and what they should be cautious about, but also reminds regular visitors of the dangers of not picking up after themselves. The hashtags reiterate the park’s name and phrases found on the park website that reinforce wanting to respect wildlife and keep
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